The World's Most Famous Tissue vs. Its Reusable Alternative Kleenex is so dominant in the tissue category that its name has become generic — in the UK, "Kleenex" is often used to mean any facial tissue, regardless of brand. It is the benchmark against which any alternative is measured. Here is an honest, feature-by-feature comparison. Softness Kleenex: Tissue softness is achieved through a combination of short, fine fibres, embossing, and in premium lines (Ultra Soft, Balsam), added lotion or aloe vera. Kleenex Balsam in particular is designed for raw, irritated...
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